Cellfind (PTY) Ltd and the Mobile Services Company are subsidiaries of Blue Label Telecoms and we are therefore able to extend their service offerings to our customers. These include Media and Mobile services.
Blue Label Telecoms distributes 80-million bulk airtime recharge vouchers monthly to LSM 1-6 consumers, on behalf of operators such as Vodacom, MTN, Cell C and Neotel. These are supplied to various retail outlets, predominantly forecourts, shops, shebeens and spaza shops where consumers have easy access to pre-paid airtime.
Blue Label Media offers marketers a ready space on which to showcase a wide range of advertising on Bulk vouchers and till rolls to include marketing actions, such as call-to-action campaigns, branding, couponing and educational initiatives.
The prepaid airtime vouchers represent the ideal platform for cost-effective mass mobilisation campaigns, for several reasons:
The large number of vouchers sold countrywide every month.
Frequency, as prepaid airtime users purchase between three and six vouchers per month.
Measurability of a campaign’s effectiveness.
Geo-targeting, which allows advertisers to activate a campaign according to geographical area or even per network operator.
Extensive exposure, due to three-side branding on vouchers multiplied by mass distribution and visibility.
The mobile services platform (blmcloud) enables customers to mobilize their value chain with a universal all-in-one system. At its core, this platform comprises of a multiplicity of transactional services, including but not limited to, mobile banking services, mcommerce and virtual goods and services - such as airtime and electricity. Access is available to customers on an affordable and flexible pay-as-you-go basis. Various modules in the mobile services platform offer support for all mobile channels including SMS, USSSD, mobile website and downloadable client applications (java, blackberry, android) - while it works across all networks and all mobile phones.
The blmcloud is a one stop shop for all mobile APO requirements. The API is incorporated into mobile solutions on an ‘as needed’ basic depending on the custom solution required.
The collection of API’s are organised into logical modules with relevant functionality:
User module (account creation, authentication, administration)
User Profile (public, private and customised profiles)
Wallet (electronic wallet, store and transfer value, balance enquiries and transaction history statements)
Payments (bill payments, person to person transfers)
Shop (catalogue of virtual goods and services available for sale)
Order Engine (create, checkout and fulfilment processing)
Messaging (instant mobile messaging , email, SMS)
Mobile Merchants (sell/transfer prepaid products, earning revenue)
Loyalty and Coupons (full life cycle, campaign management, distribution, redemption and settlement)
Mobile ticketing ( NFC, tap and go fully mobile and managed)
Customers of the blmcloud platform benefit from the rapid and cost effective development associated with the use of the Saas multi-tenanted platform.
The blmcloud is integrated into the core backend Blue Label Telecoms transitional systems as well as third party systems. The platform is extensible and custom specific connector modules are written to couple customers’ existing systems and workflows to the blmcloud mobile services platform.