Blue Label Telecoms distributes 80-million bulk airtime recharge vouchers monthly to LSM 1-6 consumers, on behalf of operators such as Vodacom, MTN, Cell C and Neotel. These are supplied to various retail outlets, predominantly forecourts, shops, shebeens and spaza shops where consumers have easy access to pre-paid airtime.

Blue Label Media offers marketers a ready space on which to showcase a wide range of advertising on Bulk vouchers and till rolls to include marketing actions, such as call-to-action campaigns, branding, couponing and educational initiatives.

The prepaid airtime vouchers represent the ideal platform for cost-effective mass mobilisation campaigns, for several reasons:

• The large number of vouchers sold countrywide every month
• Frequency, as prepaid airtime users purchase between three and six vouchers per month
• Measurability of a campaign’s effectiveness
• Geo-targeting, which allows advertisers to activate a campaign according to geographical area or even per network operator
• Extensive exposure, due to three-side branding on vouchers multiplied by mass distribution and visibility